Revolution instead of evolution! The redesign gave us the freedom to create a distinctive and confident look for this special brand. In addition to the logo, on- and off-air design, promo package, and social media applications, we developed a custom typeface that pays homage to the brand's 12-degree slant.
We had the most fun developing a hybrid of promo and ident that we call promodents. The promodents are a kind of puzzle id's.
Until today we are still the lead agency for the multi-award winning design and continue to develop the brand.
Until today we are still the lead agency for the multi-award winning design and continue to develop the brand.
CLIENT · ZDF // PROJECT · ZDFneo Redesign
Creative Director · Anton Riedel // Art Director · Julia David, Jörn Westhoff
Producer · Laura Giersdorf, Jenn Feist // Concept & Design · Anton Riedel, Julia David, Frank Schmidt // Animation · Jörn Westhoff, Acky Hamacher, Frank Schmidt, Lukas Schemm, Christoph Grosse Hovest, Christian Kaufmann, Levin Tamoj, Lynn Huberty, Lukas Müller, Birk Reddehase
Art Director Print · Susanne Frericks // Print & Off air · Eugen Laitenberger, Katrin Imhoff, Tündi Schmitz, Jürgen Frost // Typographie · Guido Schneider // Text · Anja Erhardt
Sounds Promodents · Loy Production
